meets Gabriel Grego, “short seller on crack,” 148–53
supplying veterans, cost-per-gram, 126
Apotex (pharmaceutical company), 250
Apple stores, 32, 116, 164, 233, 275
Arbib, Stephen, 70–72, 88, 123, 126, 130–34, 185, 193, 255
As Nasty as They Wanna Be (2 Live Crew), 26
Ascent Industries, 152–54, 170
Asiatic Exclusion League, 39
Audacious (cannabis company), 2, 302
Aurora Cannabis, 1–2, 4–5, 78, 129, 134, 137, 153, 158, 160, 174, 179, 188, 194, 200, 210, 217, 238, 242, 250–54, 258, 261, 263, 278, 284, 288, 291, 302
adapting to brick-and-mortar, 203–6
billion-dollar market cap, 142–45
ego, 234–36
expansion, 234–36
fiscal philosophy of, 120–24
funded capacity, 234–36
internal strife at, 267–70
product lines of, 234–36
stock compared to Apple, 169–72
Baker, Rob. See Downie, Gord
Bank of Montreal, 90, 125
Bank of Nova Scotia, 125
Battley, Cam, 4, 205, 235, 267–69
Bay Street, Toronto, 2, 6, 30, 67–68, 77, 91, 94, 120–21, 133, 136, 159, 175, 192, 202, 229, 262, 290
Bedrocan (cannabis company), 4, 73–77, 83, 89, 95, 99, 101, 112, 119, 123, 127, 163, 179, 182, 186, 236, 269
Beren, Mat, 60–63, 81, 282
Berner (rapper, brand), 266
Bierman, Adam. See MedMen
Bill C-45 (the Cannabis Act), 109, 151–52
Bill C-93, 277
Billion Dollar Start-Up (Sébastien), 288
BioSteel, 179, 242
Black, Hilary, 17, 35, 51, 112, 116, 123, 155, 182, 204, 244, 251, 253, 255, 260, 278, 302
at Bedrocan, 75–76
and British Columbia Compassion Club Society, 61, 63–65
Walrus Talks event, 162
The Black Candle (Murphy), 41, 180
Black Lives Matter, 276, 278
Blair, Bill (former police chief), 4, 112, 151, 155, 177, 197–98
Blaise Ventures (cannabis company), 276