ISBN 978-1-4516-4853-9

ISBN 978-1-4516-4855-3 (ebook)

The people who are crazy enoughto think they can change

the world are the ones who do.

—Apple’s “Think Different” commercial, 1997

CONTENTS

Characters

Introduction: How This Book Came to Be CHAPTER ONE

Childhood: Abandoned and Chosen CHAPTER TWO

Odd Couple: The Two Steves

CHAPTER THREE

The Dropout: Turn On, Tune In . . .

CHAPTER FOUR

Atari and India: Zen and the Art of Game Design CHAPTER FIVE

The Apple I: Turn On, Boot Up, Jack In . . .

CHAPTER SIX

The Apple II: Dawn of a New Age CHAPTER SEVEN

Chrisann and Lisa: He Who Is Abandoned . . .

CHAPTER EIGHT

Xerox and Lisa: Graphical User Interfaces CHAPTER NINE

Going Public: A Man of Wealth and Fame

CHAPTER TEN

The Mac Is Born: You Say You Want a Revolution CHAPTER ELEVEN

The Reality Distortion Field: Playing by His Own Set of Rules

CHAPTER TWELVE

The Design: Real Artists Simplify CHAPTER THIRTEEN

Building the Mac: The Journey Is the Reward CHAPTER FOURTEEN

Enter Sculley: The Pepsi Challenge CHAPTER FIFTEEN

The Launch: A Dent in the Universe CHAPTER SIXTEEN

Gates and Jobs: When Orbits Intersect CHAPTER SEVENTEEN

Icarus: What Goes Up . . .

CHAPTER EIGHTEEN

NeXT: Prometheus Unbound

CHAPTER NINETEEN

Pixar: Technology Meets Art

CHAPTER TWENTY

A Regular Guy: Love Is Just a Four-Letter Word CHAPTER TWENTY-ONE

Family Man: At Home with the Jobs Clan

CHAPTER TWENTY-TWO

Toy Story: Buzz and Woody to the Rescue CHAPTER TWENTY-THREE

The Second Coming:

What Rough Beast, Its Hour Come Round at Last . . .

CHAPTER TWENTY-FOUR

The Restoration: The Loser Now Will Be Later to Win CHAPTER TWENTY-FIVE

Think Different: Jobs as iCEO

CHAPTER TWENTY-SIX

Design Principles: The Studio of Jobs and Ive CHAPTER TWENTY-SEVEN

The iMac: Hello (Again)

CHAPTER TWENTY-EIGHT

CEO: Still Crazy after All These Years CHAPTER TWENTY-NINE