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Designed by Joy O’Meara
Manufactured in the United States of America 1 3 5 7 9 10 8 6 4 2
Library of Congress Cataloging-in-Publication Data is available.
ISBN 978-1-4516-4853-9
ISBN 978-1-4516-4855-3 (ebook)
The people who are crazy enoughto think they can change
the world are the ones who do.
—Apple’s “Think Different” commercial, 1997
CONTENTS
Characters
Introduction: How This Book Came to Be CHAPTER ONE
Childhood: Abandoned and Chosen CHAPTER TWO
Odd Couple: The Two Steves
CHAPTER THREE
The Dropout: Turn On, Tune In . . .
CHAPTER FOUR
Atari and India: Zen and the Art of Game Design CHAPTER FIVE
The Apple I: Turn On, Boot Up, Jack In . . .
CHAPTER SIX
The Apple II: Dawn of a New Age CHAPTER SEVEN
Chrisann and Lisa: He Who Is Abandoned . . .
CHAPTER EIGHT
Xerox and Lisa: Graphical User Interfaces CHAPTER NINE
Going Public: A Man of Wealth and Fame
CHAPTER TEN
The Mac Is Born: You Say You Want a Revolution CHAPTER ELEVEN
The Reality Distortion Field: Playing by His Own Set of Rules
CHAPTER TWELVE
The Design: Real Artists Simplify CHAPTER THIRTEEN
Building the Mac: The Journey Is the Reward CHAPTER FOURTEEN
Enter Sculley: The Pepsi Challenge CHAPTER FIFTEEN
The Launch: A Dent in the Universe CHAPTER SIXTEEN
Gates and Jobs: When Orbits Intersect CHAPTER SEVENTEEN
