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The Microsoft Pact: Interviews with Joel Klein, Bill Gates, Steve Jobs. Cathy Booth, “Steve’s Job,” Time, Aug. 18, 1997; Steven Levy, “A Big Brother?”

Newsweek, Aug. 18, 1997. Jobs’s cell phone call with Gates was reported by Time photographer Diana Walker, who shot the picture of him crouching onstage that appeared on the Time cover and in the photo section of this book.

CHAPTER 25: THINK DIFFERENT

Here’s to the Crazy Ones: Interviews with Steve Jobs, Lee Clow, James Vincent, Norman Pearlstine.

Cathy Booth, “Steve’s Job,” Time, Aug. 18, 1997; John Heilemann, “Steve Jobs in a Box,” New York, June 17, 2007.

iCEO: Interviews with Steve Jobs, Fred Anderson.

Video of Sept. 1997 staff meeting (courtesy of Lee Clow); “Jobs Hints That He May Want to Stay at Apple,”

New York Times, Oct. 10, 1997; Jon Swartz, “No CEO in Sight for Apple,” San Francisco Chronicle, Dec. 12, 1997; Carlton, 437.

Killing the Clones: Interviews with Bill Gates, Steve Jobs, Ed Woolard. Steve Wozniak, “How We Failed Apple,” Newsweek, Feb. 19, 1996; Linzmayer, 245–

247, 255; Bill Gates, “Licensing of Mac Technology,” a memo to John Sculley, June 25, 1985; Tom Abate,

“How Jobs Killed Mac Clone Makers,” San Francisco Chronicle, Sept. 6, 1997.

Product Line Review: Interviews with Phil Schiller, Ed Woolard, Steve Jobs. Deutschman, 248; Steve Jobs, speech at iMac launch event, May 6, 1998; video of Sept. 1997 staff meeting.

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CHAPTER 26: DESIGN PRINCIPLES

Jony Ive: Interviews with Jony Ive, Steve Jobs, Phil Schiller. John Arlidge, “Father of Invention,” Observer (London), Dec. 21, 2003; Peter Burrows, “Who Is Jonathan Ive?” Business Week, Sept. 25, 2006;

“Apple’s One-Dollar-a-Year Man,” Fortune, Jan. 24, 2000; Rob Walker, “The Guts of a New Machine,” New York Times, Nov. 30, 2003; Leander Kahney, “Design According to Ive,” Wired.com, June 25, 2003.

Inside the Studio: Interview with Jony Ive. U.S.

Patent and Trademark Office, online database, patft.uspto.gov; Leander Kahney, “Jobs Awarded Patent for iPhone Packaging,” Cult of Mac, July 22, 2009; Harry McCracken, “Patents of Steve Jobs,”

Technologizer.com, May 28, 2009.

CHAPTER 27: THE iMAC

Back to the Future: Interviews with Phil Schiller, Avie Tevanian, Jon Rubinstein, Steve Jobs, Fred Anderson, Mike Markkula, Jony Ive, Lee Clow. Thomas Hormby, “Birth of the iMac,” Mac Observer, May 25, 2007; Peter Burrows, “Who Is Jonathan Ive?” Business Week, Sept. 25, 2006; Lev Grossman, “How Apple Does It,” Time, Oct. 16, 2005; Leander Kahney, “The Man Who Named the iMac and Wrote Think Different,”

Cult of Mac, Nov. 3, 2009; Levy, The Perfect Thing, 198; gawker.com/comment/21123257/; “Steve’s Two Jobs,”

Time, Oct. 18, 1999.

The Launch, May 6, 1998: Interviews with Jony Ive, Steve Jobs, Phil Schiller, Jon Rubinstein. Steven Levy, “Hello Again,” Newsweek, May 18, 1998; Jon Swartz, “Resurgence of an American Icon,” Forbes, Apr.

14, 2000; Levy, The Perfect Thing, 95.

CHAPTER 28: CEO

Tim Cook: Interviews with Tim Cook, Steve Jobs, Jon Rubinstein. Peter Burrows, “Yes, Steve, You Fixed It. Congratulations. Now What?” Business Week, July

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31, 2000; Tim Cook, Auburn commencement address, May 14, 2010; Adam Lashinsky, “The Genius behind Steve,” Fortune, Nov. 10, 2008; Nick Wingfield, “Apple’s No. 2 Has Low Profile,” Wall Street Journal, Oct. 16, 2006.

Mock Turtlenecks and Teamwork: Interviews with Steve Jobs, James Vincent, Jony Ive, Lee Clow, Avie Tevanian, Jon Rubinstein. Lev Grossman, “How Apple Does It,” Time, Oct. 16, 2005; Leander Kahney, “How Apple Got Everything Right by Doing Everything Wrong,” Wired, Mar. 18, 2008.

From iCEO to CEO: Interviews with Ed Woolard, Larry Ellison, Steve Jobs. Apple proxy statement, Mar.

12, 2001.

CHAPTER 29: APPLE STORES

The Customer Experience: Interviews with Steve Jobs, Ron Johnson. Jerry Useem, “America’s Best Retailer,” Fortune, Mar. 19, 2007; Gary Allen, “Apple Stores,” ifoAppleStore.com.

The Prototype: Interviews with Art Levinson, Ed Woolard, Millard “Mickey” Drexler, Larry Ellison, Ron Johnson, Steve Jobs, Art Levinson. Cliff Edwards,

“Sorry, Steve . . . ,” Business Week, May 21, 2001.

Wood, Stone, Steel, Glass: Interviews with Ron Johnson, Steve Jobs. U.S. Patent Office, D478999, Aug.

26, 2003, US2004/0006939, Jan. 15, 2004; Gary Allen,

“About Me,” ifoapplestore.com.

CHAPTER 30: THE DIGITAL HUB

Connecting the Dots: Interviews with Lee Clow, Jony Ive, Steve Jobs. Sheff; Steve Jobs, Macworld keynote address, Jan. 9, 2001.

FireWire: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein. Steve Jobs, Macworld keynote address, Jan. 9, 2001; Joshua Quittner, “Apple’s New Core,” Time, Jan. 14, 2002; Mike Evangelist, “Steve Jobs, the Genuine Article,” Writer’s Block Live, Oct. 7,

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2005; Farhad Manjoo, “Invincible Apple,” Fast Company, July 1, 2010; email from Phil Schiller.

iTunes: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Brent Schlender, “How Big Can Apple Get,” Fortune, Feb. 21, 2005; Bill Kincaid,

“The True Story of SoundJam,” http://panic.com/extras/

audionstory/popup-sjstory.html; Levy, The Perfect Thing, 49–60; Knopper, 167; Lev Grossman, “How Apple Does It,” Time, Oct. 17, 2005; Markoff, xix.

The iPod: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Steve Jobs, iPod announcement, Oct. 23, 2001; Toshiba press releases, PR Newswire, May 10, 2000, and June 4, 2001; Tekla Perry, “From Podfather to Palm’s Pilot,” IEEE Spectrum, Sept. 2008; Leander Kahney, “Inside Look at Birth of the iPod,” Wired, July 21, 2004; Tom Hormby and Dan Knight, “History of the iPod,” Low End Mac, Oct. 14, 2005.

That’s It! Interviews with Tony Fadell, Phil Schiller, Jon Rubinstein, Jony Ive, Steve Jobs. Levy, The Perfect Thing, 17, 59–60; Knopper, 169; Leander Kahney,

“Straight Dope on the IPod’s Birth,” Wired, Oct. 17, 2006.

Are sens