“Great Artists Steal”: Interviews with Steve Jobs, Larry Tesler, Bill Atkinson. Levy, Insanely Great, 77, 87–
90; Triumph of the Nerds, PBS, part 3; Bruce Horn,
“Where It All Began” (1966), www.mackido.com; Hiltzik, 343, 367–370; Malcolm Gladwell, “Creation Myth,” New Yorker, May 16, 2011; Young, 178–182.
CHAPTER 9: GOING PUBLIC
Options: Interviews with Daniel Kottke, Steve Jobs, Steve Wozniak, Andy Hertzfeld, Mike Markkula, Bill Hambrecht. “Sale of Apple Stock Barred,” Boston Globe, Dec. 11, 1980.
Baby You’re a Rich Man: Interviews with Larry Brilliant, Steve Jobs. Steve Ditlea, “An Apple on Every Desk,” Inc. , Oct. 1, 1981; “Striking It Rich,” Time, Feb.
15, 1982; “The Seeds of Success,” Time, Feb. 15, 1982; Moritz, 292–295; Sheff.
CHAPTER 10: THE MAC IS BORN
Jef Raskin’s Baby: Interviews with Bill Atkinson, Steve Jobs, Andy Hertzfeld, Mike Markkula. Jef Raskin,
“Recollections of the Macintosh Project,” “Holes in the Histories,” “The Genesis and History of the Macintosh Project,” “Reply to Jobs, and Personal Motivation,”
“Design Considerations for an Anthropophilic Computer,” and “Computers by the Millions,” Raskin papers, Stanford University Library; Jef Raskin, “A Conversation,” Ubiquity, June 23, 2003; Levy, Insanely Great, 107–121; Hertzfeld, 19; “Macintosh’s Other Designers,” Byte, Aug. 1984; Young, 202, 208–214;
“Apple Launches a Mac Attack,” Time, Jan. 30, 1984; Malone, 255–258.
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Texaco Towers: Interviews with Andrea Cunningham, Bruce Horn, Andy Hertzfeld, Mike Scott, Mike Markkula. Hertzfeld, 19–20, 26–27; Wozniak, 241–242.
CHAPTER 11: THE REALITY DISTORTION FIELD
Interviews with Bill Atkinson, Steve Wozniak, Debi Coleman, Andy Hertzfeld, Bruce Horn, Joanna Hoffman, Al Eisenstat, Ann Bowers, Steve Jobs. Some of these tales have variations. See Hertzfeld, 24, 68, 161.
CHAPTER 12: THE DESIGN
A Bauhaus Aesthetic: Interviews with Dan’l Lewin, Steve Jobs, Maya Lin, Debi Coleman. Steve Jobs in conversation with Charles Hampden-Turner, International Design Conference in Aspen, June 15, 1983. (The design conference audiotapes are stored at the Aspen Institute. I want to thank Deborah Murphy for finding them.)
Like a Porsche: Interviews with Bill Atkinson, Alain Rossmann, Mike Markkula, Steve Jobs. “The Macintosh Design Team,” Byte, Feb. 1984; Hertzfeld, 29–31, 41, 46, 63, 68; Sculley, 157; Jerry Manock, “Invasion of Texaco Towers,” Folklore.org; Kunkel, 26–30; Jobs, Stanford commencement address; email from Susan Kare; Susan Kare, “World Class Cities,” in Hertzfeld, 165; Laurence Zuckerman, “The Designer Who Made the Mac Smile,” New York Times, Aug. 26, 1996; Susan Kare interview, Sept. 8, 2000, Stanford University Library, Special Collections; Levy, Insanely Great, 156; Hartmut Esslinger, A Fine Line (Jossey-Bass, 2009), 7–
9; David Einstein, “Where Success Is by Design,” San Francisco Chronicle, Oct. 6, 1995; Sheff.
CHAPTER 13: BUILDING THE MAC
Competition: Interview with Steve Jobs. Levy, Insanely Great, 125; Sheff; Hertzfeld, 71–73; Wall Street Journal advertisement, Aug. 24, 1981.
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End-to-end Control: Interview with Berry Cash.
Kahney, 241; Dan Farber, “Steve Jobs, the iPhone and Open Platforms,” ZDNet.com, Jan. 13, 2007; Tim Wu, The Master Switch (Knopf, 2010), 254–276; Mike Murray, “Mac Memo” to Steve Jobs, May 19, 1982
(courtesy of Mike Murray).
Machines of the Year: Interviews with Daniel Kottke, Steve Jobs, Ray Cave. “The Computer Moves In,” Time, Jan. 3, 1983; “The Updated Book of Jobs,”
Time, Jan. 3, 1983; Moritz, 11; Young, 293; Rose, 9–11; Peter McNulty, “Apple’s Bid to Stay in the Big Time,”
Fortune, Feb. 7, 1983; “The Year of the Mouse,” Time, Jan. 31, 1983.
Let’s Be Pirates! Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur Rock, Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare.
Hertzfeld, 76, 135–138, 158, 160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview, Sept.
8, 2000, Stanford University Library; Jeff Goodell, “The Rise and Fall of Apple Computer,” Rolling Stone, Apr. 4, 1996; Rose, 59–69, 93.
CHAPTER 14: ENTER SCULLEY
The Courtship: Interviews with John Sculley, Andy Hertzfeld, Steve Jobs. Rose, 18, 74–75; Sculley, 58–90, 107; Elliot, 90–93; Mike Murray, “Special Mac Sneak”
memo to staff, Mar. 3, 1983 (courtesy of Mike Murray); Hertzfeld, 149–150.
The Honeymoon: Interviews with Steve Jobs, John Sculley, Joanna Hoffman. Sculley, 127–130, 154–155, 168, 179; Hertzfeld, 195.
CHAPTER 15: THE LAUNCH
Real Artists Ship: Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales conference, Oct.
1983; “Personal Computers: And the Winner Is . . . IBM,”
Business Week, Oct. 3, 1983; Hertzfeld, 208–210; Rose, 147–153; Levy, Insanely Great, 178–180; Young,
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327–328.
The “1984” Ad: Interviews with Lee Clow, John Sculley, Mike Markkula, Bill Campbell, Steve Jobs.
Steve Hayden interview, Weekend Edition, NPR, Feb.
1, 2004; Linzmayer, 109–114; Sculley, 176.
Publicity Blast: Hertzfeld, 226–227; Michael Rogers, “It’s the Apple of His Eye,” Newsweek, Jan. 30, 1984; Levy, Insanely Great, 17–27.
January 24, 1984: Interviews with John Sculley, Steve Jobs, Andy Hertzfeld. Video of Jan. 1984 Apple shareholders meeting; Hertzfeld, 213–223; Sculley, 179–181; William Hawkins, “Jobs’ Revolutionary New Computer,” Popular Science, Jan. 1989.
CHAPTER 16: GATES AND JOBS
The Macintosh Partnership: Interviews with Bill Gates, Steve Jobs, Bruce Horn. Hertzfeld, 52–54; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Triumph of the Nerds, PBS, part 3; Rusty Weston,
“Partners and Adversaries,” MacWeek, Mar. 14, 1989; Walt Mossberg and Kara Swisher, interview with Bill Gates and Steve Jobs, All Things Digital, May 31, 2007; Young, 319–320; Carlton, 28; Brent Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Steven Levy, “A Big Brother?” Newsweek, Aug. 18, 1997.
