SJ ousted from, xvii–xviii, 202–6, 215–16, 217

SJ’s aesthetic and, 126–27

SJ-Scott dispute in, 83–84

SJ’s resignations from, 215–16, 217, 303–4, 557–

59, 563–64

SJ’s return to, 306–8, 317–21

stock options controversy and, 365–66, 448–51, 477

turnover of board of, 318–20

uniforms idea and, 361–62

Wozniak’s departure from, 192–93

Xerox “raided” by, 96–97, 98

Apple Corps, 419–20, 523–24

Apple Foundation, 263

Apple I computer, 56, 63, 66, 163

early competition to, 69–70

first sales order for, 66–68

Wozniak and, 60–61, 67–68, 534

Apple II computer, 91, 93, 94, 109, 114, 125, 137, 138, 154, 173, 189, 192, 200, 207, 565

brochures of, 79–80

capitalization of, 72, 75, 77

circuit board of, 74–75

Commodore company and, 72–73

launch of, 80–81

Markkula and, 80–81

packaging of, 73–74

PC sales and, 160

peripherals and, 74–75

power supply of, 84, 146

sales of, 84, 92, 160

SJ’s vision of, 71–72

Snow White ad for, 132–33

VisiCalc feature of, 84

warranty of, 84

Wozniak and, 80–81, 84–85, 92, 534, 562

Steve Jobs by Walter Isaacson 777

Apple III computer, 92–94, 154

failure of, 92–93, 160

AppleLabs, 196–98, 203, 204–6

“Apple Marketing Philosophy, The” (Markkula), 78

Apple products, see individual product names Apple Stores, 368–77, 368, 461, 470, 472, 566

checkout design of, 372

on Fifth Avenue, 376–77, 514

first opening of, 374

floors of, 375

Gap and, 370

genius bar in, 375–76

minimalist nature of, 370

product organization in, 372–74

prototypes of, 371–74

staircases of, 375