success of, 374, 376

Apple University, 461

Arab Spring, 258

Architectural Digest, 276

ARM architecture, 492–93

Arnold Worldwide, 328

Aspen Institute, xvii, 126

Associated Press, 293

AT&T, 27, 136, 521

Atari, 42–45, 52, 53, 57, 63, 72, 74, 81, 217

SJ hired by, 83–84

Atkinson, Bill, xiii, 93–94, 95, 96–97, 99, 101, 110, 111, 113, 117, 118, 122–23, 128–32, 134, 144, 179, 181, 207, 385, 470, 474, 555

Lisa Computer and, 99–101

overlapping windows concept of, 100, 323

QuickDraw program of, 169–70, 180

SJ’s worldview described by, 119–20

Atom (microchip), 492

Augmentation Research Center, 57

Steve Jobs by Walter Isaacson 778

Auletta, Ken, 256

Autobiography of a Yogi (Yogananda), 35, 46–47, 527

Avon, 321, 481

Axelrod, David, 497, 547

Bach, Johann Sebastian, 413

Badu, Erykah, 479

Baez, Joan, 57, 153, 168, 261, 269, 412, 415

SJ’s romance with, 250–53

Ballmer, Steve, 375, 474, 569

Bank of America, 83

Barnes, Susan, 204, 212, 216

Barnicle, Mike, 312

Barrett, Craig, 448

Bartz, Carol, 545

BASIC (computer language), 59, 61, 66, 84, 94, 173, 174–75

Batman Forever (film), 290

Bauhaus movement, 126, 265, 372

Baum, Allen, 26, 60, 67, 77

Bay, Willow, 438

Bayer, Herbert, 126, 127

Beatles, 402, 412–13, 415, 418–19, 570

in move to iTunes, 523–24

Beauty and the Beast (film), 439

Beck, Glenn, 508

Be company, 297–301

Be Here Now (Ram Dass), 34, 37, 52

Belleville, Bob, 99, 145–47, 190, 200, 204

Bellini, Mario, 126

Bell Labs, 9

Bell System Technical Manual, 27–28

Berg, Paul, 211–12