CHAPTER 13: BUILDING THE MAC
Competition: Interview with Steve Jobs. Levy, Insanely Great, 125; Sheff; Hertzfeld, 71–73; Wall Street Journal advertisement, Aug. 24, 1981.
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End-to-end Control: Interview with Berry Cash.
Kahney, 241; Dan Farber, “Steve Jobs, the iPhone and Open Platforms,” ZDNet.com, Jan. 13, 2007; Tim Wu, The Master Switch (Knopf, 2010), 254–276; Mike Murray, “Mac Memo” to Steve Jobs, May 19, 1982
(courtesy of Mike Murray).
Machines of the Year: Interviews with Daniel Kottke, Steve Jobs, Ray Cave. “The Computer Moves In,” Time, Jan. 3, 1983; “The Updated Book of Jobs,”
Time, Jan. 3, 1983; Moritz, 11; Young, 293; Rose, 9–11; Peter McNulty, “Apple’s Bid to Stay in the Big Time,”
Fortune, Feb. 7, 1983; “The Year of the Mouse,” Time, Jan. 31, 1983.
Let’s Be Pirates! Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur Rock, Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare.
Hertzfeld, 76, 135–138, 158, 160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview, Sept.
8, 2000, Stanford University Library; Jeff Goodell, “The Rise and Fall of Apple Computer,” Rolling Stone, Apr. 4, 1996; Rose, 59–69, 93.
CHAPTER 14: ENTER SCULLEY
The Courtship: Interviews with John Sculley, Andy Hertzfeld, Steve Jobs. Rose, 18, 74–75; Sculley, 58–90, 107; Elliot, 90–93; Mike Murray, “Special Mac Sneak”
memo to staff, Mar. 3, 1983 (courtesy of Mike Murray); Hertzfeld, 149–150.
The Honeymoon: Interviews with Steve Jobs, John Sculley, Joanna Hoffman. Sculley, 127–130, 154–155, 168, 179; Hertzfeld, 195.
CHAPTER 15: THE LAUNCH
Real Artists Ship: Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales conference, Oct.
1983; “Personal Computers: And the Winner Is . . . IBM,”
Business Week, Oct. 3, 1983; Hertzfeld, 208–210; Rose, 147–153; Levy, Insanely Great, 178–180; Young,
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327–328.
The “1984” Ad: Interviews with Lee Clow, John Sculley, Mike Markkula, Bill Campbell, Steve Jobs.
Steve Hayden interview, Weekend Edition, NPR, Feb.
1, 2004; Linzmayer, 109–114; Sculley, 176.
Publicity Blast: Hertzfeld, 226–227; Michael Rogers, “It’s the Apple of His Eye,” Newsweek, Jan. 30, 1984; Levy, Insanely Great, 17–27.
January 24, 1984: Interviews with John Sculley, Steve Jobs, Andy Hertzfeld. Video of Jan. 1984 Apple shareholders meeting; Hertzfeld, 213–223; Sculley, 179–181; William Hawkins, “Jobs’ Revolutionary New Computer,” Popular Science, Jan. 1989.
CHAPTER 16: GATES AND JOBS
The Macintosh Partnership: Interviews with Bill Gates, Steve Jobs, Bruce Horn. Hertzfeld, 52–54; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Triumph of the Nerds, PBS, part 3; Rusty Weston,
“Partners and Adversaries,” MacWeek, Mar. 14, 1989; Walt Mossberg and Kara Swisher, interview with Bill Gates and Steve Jobs, All Things Digital, May 31, 2007; Young, 319–320; Carlton, 28; Brent Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Steven Levy, “A Big Brother?” Newsweek, Aug. 18, 1997.
The Battle of the GUI: Interviews with Bill Gates, Steve Jobs. Hertzfeld, 191–193; Michael Schrage, “IBM
Compatibility Grows,” Washington Post, Nov. 29, 1983; Triumph of the Nerds, PBS, part 3.
CHAPTER 17: ICARUS
Flying High: Interviews with Steve Jobs, Debi Coleman, Bill Atkinson, Andy Hertzfeld, Alain Rossmann, Joanna Hoffman, Jean-Louis Gassée, Nicholas Negroponte, Arthur Rock, John Sculley. Sheff; Hertzfeld, 206–207, 230; Sculley, 197–199; Young, 308–309; George Gendron and Bo Burlingham,
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“Entrepreneur of the Decade,” Inc. , Apr. 1, 1989.
Falling: Interviews with Joanna Hoffman, John Sculley, Lee Clow, Debi Coleman, Andrea Cunningham, Steve Jobs. Sculley, 201, 212–215; Levy, Insanely Great, 186–192; Michael Rogers, “It’s the Apple of His Eye,” Newsweek, Jan. 30, 1984; Rose, 207, 233; Felix Kessler, “Apple Pitch,” Fortune, Apr. 15, 1985; Linzmayer, 145.
Thirty Years Old: Interviews with Mallory Walker, Andy Hertzfeld, Debi Coleman, Elizabeth Holmes, Steve Wozniak, Don Valentine. Sheff.
Exodus: Interviews with Andy Hertzfeld, Steve Wozniak, Bruce Horn. Hertzfeld, 253, 263–264; Young, 372–376; Wozniak, 265–266; Rose, 248–249; Bob Davis, “Apple’s Head, Jobs, Denies Ex-Partner Use of Design Firm,” Wall Street Journal, Mar. 22, 1985.
Showdown, Spring 1985: Interviews with Steve Jobs, Al Alcorn, John Sculley, Mike Murray. Elliot, 15; Sculley, 205–206, 227, 238–244; Young, 367–379; Rose, 238, 242, 254–255; Mike Murray, “Let’s Wake Up and Die Right,” memo to undisclosed recipients, Mar. 7, 1985 (courtesy of Mike Murray).
