Bicycle proposed as name for, 115

bundling proposal and, 176

circuit board of, 133–34

clones of, 335–36, 447

design of, 127–28, 133–34

desktop metaphor and, 127

disk drive of, 145–47, 186, 200

engineer team of, 113–15

factory construction of, 182–84

fonts of, 130–31

Hertzfeld and, 113–14, 128–31, 161, 166–67, 190–91

hidden craftsmanship of, 133–34

icons of, 131

Intel chip in, 492

launch of, 160–61, 167–70, 353–54

licensing proposals and, 138–39

Lisa design team and, 181

Lisa’s rivalry with, 136–37

Steve Jobs by Walter Isaacson 806

media coverage of, 165–66

Microsoft and, 173–75, 177–79

name of, 109, 142

nickname of, 186

1984 ad campaign for, 159, 160–65, 169, 187, 226, 325, 331, 516

1985 ad campaign for, 187–88

OSX system of, 366–67, 380

packaging of, 134

price debate and, 157–58, 195

QuickDraw package of, 169–70

Raskin’s vision for, 109–10, 128

research team of, 109–10

Russia sales of, 209–10

sales of, 186, 195, 295

screen of, 129–30

SJ-Gates relationship and, 173–76

SJ-Raskin clashes and, 110–14

SJ’s end-to-end concept and, 137–39

SJ’s European tour and, 184–85

team departures and, 190–92

title bar of, 131–32

McIntosh Laboratory, 109

McKenna, Regis, xv, 79, 85, 91, 93, 141, 151, 155, 162, 165, 188, 202, 215, 521–22

McLean, Don, 413

McLeod, Gordon, 508

MacPaint, 180

Macromedia, 336

Macworld, 298

Macworld conferences, 307–8, 322–26, 329, 336, 339, 366–67, 385, 415, 478, 479–80, 560

Gates and, 325–26

SJ’s keynote speech at, 322–23, 325