desktop concept and, 98–99
desktop publishing and, 295–96
incorporation of, 77–78
Intel chips adopted by, 446–48
IPO of, 102–4
logo of, xviii, 68–69, 79–80
Macintosh deal and, 324–25
Microsoft out-competed by, 562–63
motto of, 69
name of, 63
NeXT and, 213–15, 217–18, 221–22, 298–300, 305–6
original partnership of, 63–66, 73
origins of, 61–63
product review process of, 336–39
products of, 565–66
retreats of, 142–45, 147, 154–55, 175, 398–99
Sculley’s reorganization of, 205–7
showcase headquarters of, 534–35
SJ as interim CEO of, 332–33, 364–65, 367
Steve Jobs by Walter Isaacson 776
SJ ousted from, xvii–xviii, 202–6, 215–16, 217
SJ’s aesthetic and, 126–27
SJ-Scott dispute in, 83–84
SJ’s resignations from, 215–16, 217, 303–4, 557–
59, 563–64
SJ’s return to, 306–8, 317–21
stock options controversy and, 365–66, 448–51, 477
turnover of board of, 318–20
uniforms idea and, 361–62
Wozniak’s departure from, 192–93
Xerox “raided” by, 96–97, 98
Apple Corps, 419–20, 523–24
Apple Foundation, 263
Apple I computer, 56, 63, 66, 163
early competition to, 69–70
first sales order for, 66–68
Wozniak and, 60–61, 67–68, 534
Apple II computer, 91, 93, 94, 109, 114, 125, 137, 138, 154, 173, 189, 192, 200, 207, 565
brochures of, 79–80
capitalization of, 72, 75, 77
