circuit board of, 74–75
Commodore company and, 72–73
launch of, 80–81
Markkula and, 80–81
packaging of, 73–74
PC sales and, 160
peripherals and, 74–75
power supply of, 84, 146
sales of, 84, 92, 160
SJ’s vision of, 71–72
Snow White ad for, 132–33
VisiCalc feature of, 84
warranty of, 84
Wozniak and, 80–81, 84–85, 92, 534, 562
Steve Jobs by Walter Isaacson 777
Apple III computer, 92–94, 154
failure of, 92–93, 160
AppleLabs, 196–98, 203, 204–6
“Apple Marketing Philosophy, The” (Markkula), 78
Apple products, see individual product names Apple Stores, 368–77, 368, 461, 470, 472, 566
checkout design of, 372
on Fifth Avenue, 376–77, 514
first opening of, 374
floors of, 375
Gap and, 370
genius bar in, 375–76
minimalist nature of, 370
product organization in, 372–74
prototypes of, 371–74
staircases of, 375
success of, 374, 376
Apple University, 461
Arab Spring, 258
Architectural Digest, 276
ARM architecture, 492–93
Arnold Worldwide, 328
Aspen Institute, xvii, 126
Associated Press, 293
AT&T, 27, 136, 521
Atari, 42–45, 52, 53, 57, 63, 72, 74, 81, 217
