Microsoft and, 173–75, 177–79
name of, 109, 142
nickname of, 186
1984 ad campaign for, 159, 160–65, 169, 187, 226, 325, 331, 516
1985 ad campaign for, 187–88
OSX system of, 366–67, 380
packaging of, 134
price debate and, 157–58, 195
QuickDraw package of, 169–70
Raskin’s vision for, 109–10, 128
research team of, 109–10
Russia sales of, 209–10
sales of, 186, 195, 295
screen of, 129–30
SJ-Gates relationship and, 173–76
SJ-Raskin clashes and, 110–14
SJ’s end-to-end concept and, 137–39
SJ’s European tour and, 184–85
team departures and, 190–92
title bar of, 131–32
McIntosh Laboratory, 109
McKenna, Regis, xv, 79, 85, 91, 93, 141, 151, 155, 162, 165, 188, 202, 215, 521–22
McLean, Don, 413
McLeod, Gordon, 508
MacPaint, 180
Macromedia, 336
Macworld, 298
Macworld conferences, 307–8, 322–26, 329, 336, 339, 366–67, 385, 415, 478, 479–80, 560
Gates and, 325–26
SJ’s keynote speech at, 322–23, 325
Macy’s, 73, 164, 196
Madonna, 402, 502
Steve Jobs by Walter Isaacson 807
Maffei, Greg, 324–25
Magical Mystery Tour (Beatles), 412
Maharaj-ji (Neem Karoli Baba), 37, 45, 46, 91, 543
Malone, Michael S., 14, 307
Manifesto (advertising campaign), 498–500
Manock, Jerry, 73–74, 117, 128–29
Mansfield, Bob, 460
