Gates’s criticism of, 495

Steve Jobs by Walter Isaacson 795

Grossman on, 495–96

launch of, 165, 493–94

Manifesto ad campaign and, 498–500

publishing industry and, 504–6

sales of, 498

tablet project and, 490–91

textbook industry and, 509–10

iPad 2, 525–27

cover of, 525–26

launch of, 526

SJ’s, 527

iPhone, 78, 137, 339, 344–45, 379, 408, 459, 460, 492, 494, 511, 512, 514, 532, 555, 562, 563, 564, 566

antenna problem and, 519–23

apps phenomenon and, 501–2, 516

design of, 472–73

features of, 469–72

glass screen of, 470–72

initial application of, 466–67

iPod and, 466–67

Ive and, 519–23

launch of, 473–75

model 4 of, 518, 541

multi-touch technology and, 467–69

onscreen keyboard of, 469

partnership and, 465–66

P1 and P2 routes of, 468–69

price of, 474

prototype of, 468

tablet computer idea and, 467–68

3G model of, 478, 489

3GS model of, 487, 522

iPhoto, 380, 532

iPod, 7, 137, 345, 378, 384–90, 394, 396, 407, 408, 440, 464, 474, 503, 514, 516, 532, 534, 562, 564, 565, 566

Steve Jobs by Walter Isaacson 796

ad campaign for, 391–92

designing of, 387–88

development of, 384–85

digital hub concept and, 384–85

disc drive of, 384–85, 386

Fadell and, 385–89

Gates’s first view of, 393

Harmony service of, 409

headphones of, 390

iconic whiteness of, 390–91

iMac sales and, 391–92

iPhone and, 466–67

Ive and, 390–91

Mini, 409