Dallas, TX 75231
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BenBella and Matt Holt are federally registered trademarks.
First E-Book Edition: July 2024
Library of Congress Control Number: 2023054053
ISBN 9781637745199 (hardcover)
ISBN 9781637745205 (electronic)
Editing by Katie Dickman
Copyediting by Michael Fedison
Proofreading by Lisa Story and Denise Pangia
Text design and composition by PerfecType, Nashville, TN
Cover design by Brigid Pearson
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To Sarah, Elza, Zoya, Cicely, and Darcey
CONTENTS
Introduction
PURPOSE
Set the Direction
1.Mission
Be Clear About the Work
2.Impact
Identify and Measure Change
3.Strategy
Make Choices to Maximize Impact
PEOPLE
Build the Organization
4.The CEO
Determine Your Priorities and Style
5.The Team
Prioritize Culture and Recruit and Retain the Right Staff
6.Diversity, Equity, and Inclusion
Embrace Humility and Learning
7.The Board
Invest in the Relationship
PARTNERS
Mobilize External Stakeholders
8.The People and Communities You Serve
Ensure They Are at the Center
9.Funders
