31. Under this, name any particular cause of failure from
which you have suffered that has not been included in the
foregoing list.
In these thirty major causes of failure is found a description of the tragedy of life, which obtains for practically every person who tries and fails. It will be helpful if you can induce someone who knows you well to go over this list with you, and help to analyze you by the thirty causes of failure. It may be beneficial if you try this alone. Most people cannot see themselves as others see them. You may be one who cannot.
The oldest of admonitions is "Man, know thyself!" If you market merchandise successfully, you must know the merchandise. The same is true in marketing personal services. You should know all of your weaknesses in order that you may either bridge them or eliminate them entirely. You should know your strength in order that you may call attention to it when selling your services. You can know yourself only through accurate analysis.
The folly of ignorance in connection with self was displayed by a young man who applied to the manager of a well known business for a position. He made a very good impression until the manager asked him what salary he expected. He replied that he had no fixed sum in mind ( lack of a definite aim). The manager then said, "We will pay you all you are worth, alter we try you out for a week."
"I will not accept it," the applicant replied, "because I AM GETTING
MORE THAN THAT WHERE I AM NOW EMPLOYED."
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Before you even start to negotiate for a readjustment of your salary in your present position, or to seek employment elsewhere, BE SURE THAT YOU
ARE WORTH MORE THAN YOU NOW RECEIVE.
It is one thing to WANT money— everyone wants more—but it is something entirely different to be WORTH MORE! Many people mistake their WANTS for their JUST DUES. Your financial requirements or wants have nothing whatever to do with your WORTH. Your value is established entirely by your ability to render useful service or your capacity to induce others to render such service.
TAKE INVENTORY OF YOURSELF
28 QUESTIONS YOU SHOULD ANSWER
Annual self-analysis is an essential in the effective marketing of personal services, as is annual inventory in merchandising. Moreover, the yearly analysis should disclose a DECREASE IN FAULTS, and an increase in VIRTUES. One goes ahead, stands still, or goes backward in life. One's object should be, of course, to go ahead. Annual self-analysis will disclose whether advancement has been, made, and if so, how much. It will also disclose any backward steps one may have made. The effective marketing of personal services requires one to move forward even if the progress is slow.
Your annual self-analysis should be made at the end of each year, so you can include in your New Year's Resolutions any improvements which the analysis indicates should be made. Take this inventory by asking yourself the following questions, and by checking your answers with the aid of someone who will not permit you to deceive yourself as to their accuracy.
SELF-ANALYSIS QUESTIONNAIRE FOR
PERSONAL INVENTORY
1. Have I attained the goal which I established as my objective for this year? (You should work with a definite yearly
objective to be attained as a part of your major life objective).
2. Have I delivered service of the best possible QUALITY of which I was capable, or could I have improved any part of this service?
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3. Have I delivered service in the greatest possible QUANTITY
of which I was capable?
4. Has the spirit of my conduct been harmonious, and
cooperative at all times?
5. Have I permitted the habit of PROCRSTINATION to decrease my efficiency, and if so, to what extent?
6. Have I improved my PERSONALITY, and if so, in what ways?
7. Have I been PERSISTENT in following my plans through to completion?
8. Have I reached DECISIONS PROMPTLY AND DEFINITELY
on all occasions?
9. Have I permitted any one or more of the six basic fears to decrease my efficiency?
