Bloomberg, 258, 259n
Bloomberg Businessweek, 57, 304
BMI (see body mass index)
body mass index (BMI), 218n
bracelets, digital, 116, 117
Brauer, Anate, 327
BRCA gene mutation, 262, 263, 325, 326
breast cancer, 81, 94, 220, 225, 260–63
breastfeeding, 55–56
breast pumps, 116
breast self-exams, 22
breast tenderness, 76, 217
Brigham and Women’s Hospital, 174
British Broadcasting Corporation (BBC), 187
Brown, Eliza, 270
Brown, Lesley, 251–52
Brown, Louise Joy, xvii, 251–53
Bundl, 190
Burks, James, 45
Burton, Susan, 324n
Bush, Barbara, 15
Bush, George W., 15
Bush, Laura, 15
Business Insider, 275n
BuzzFeed, 185
C
caffeine, 66, 92, 98, 135, 280
California, fertility treatment insurance coverage in, 194
cancer, risk of fertility treatments and, 220–21, 223–26, 257
cancer patients, 49, 50, 93–94, 169, 194, 206, 260–63, 288, 321, 322, 324–25
canes, 152, 293n
Caplan, Arthur, 31, 150, 257, 258
CAP (see College of American Pathologists)
Care and Keeping of You, The (American Girl), 12, 142
Carrot, 312
CCRM Houston, 211n
CDC (see Centers for Disease Control and Prevention [CDC])
celebrities, xvi, 15, 53, 149, 185, 302–3
Celmatrix, 254
Center for Drug Evaluation and Research, 254